Search Engine Marketing
Why Search Engine Marketing (SEM)?
This is one part of the marketing mix that can make or break your business. Everything from market share to customer acquisition and brand loyalty can be accelerated by search advertising.
What's in it for your business?
Imagine your ideal customer searching online, and instead of seeing your competitors, your brand pops at the top. That’s the power of Search Engine Marketing.
Why use Age of Clicks for SEM?
SEM or Search Engine Marketing (also called PPC or Google Ads) is our bread and butter since our founders have worked with organizations such as L’Oreal, KPMG, Government Of Canada, Rakuten, Google, Autotrader, and more.
Find customers in the heat of Search.
Google Ads
Google Ads is ideal for small businesses in Canada, reaching over 30 million users nationwide. With an average ROI of 200%, it offers precise targeting and flexible budgets, starting as low as $1 per day. Canadian businesses see a 50% increase in conversions with targeted ads, enhancing visibility and efficiency.
Bing Ads
Bing Ads is a strong choice for Canadian small businesses, reaching around 10 million users in Canada. With an average ROI of 150%, it provides precise targeting and flexible budgeting, starting from $5 per day. Businesses in Canada report up to a 30% increase in conversions with Bing Ads, boosting their online presence effectively.
Targeting professionals in your industry for commercial B2B services? LinkedIn is your top choice since it allows you to target by job, industry, education, skills, and more. With LinkedIn, you can even open up doors to ABM or account based marketing, if you've existing 1p data.
How Does Search Engine Marketing Work?
High-intent
A potential customer searches for a product/service that he’s looking to buy. Google/Bing shows both Organic and Paid Search results, with the latter usually at the top. Since the ad is usually shown above the Organic results, the likelihood of someone clicking on the ad is very high.
Action
You pay a CPC (cost-per-click) only when someone clicks on your ad to go to your website or give you a phone call. You never pay for an ad impression (when ad is shown), you only pay when someone takes an action (click, call, direction, etc.). On average, a click only costs $0.5-$3, which means you can acquire new customers for a relatively low price.
A speaker that delivers answers and offers you help
From Concept to Completion
Keyword & Competitive Landscape Research
Conversion Tracking Setup & Landing Page Review
Campaign Ideation & Planning
Ad Copy Approval & Campaign Execution
Weekly Monitoring Optimizations
Monthly Reporting & Clear Roadmap For Future Performance