Paid Social Media Marketing
Why Paid Social Media Marketing?
In today’s digital landscape, capturing your audience’s attention is more challenging than ever. With countless distractions fighting for their focus, it’s crucial to reach them where they’re most engaged – on social media.
What's in it for your business?
Imagine a way you can put your brand into spotlight and drive tangible results from itchy to buy customers. That’s the power of Paid Social Media Marketing.
Why use Age of Clicks Paid SMM services?
Our founders have worked with 8-figure Celebrity-driven CPG Brands to Healthcare Professionals like Dentists, Chiropractors, etc. Paid Social is a strong forte of our founders and can help you generate a ROI positive business.
Find customers where they hangout the most
Facebook & Instagram
With approximately 31 million active users in Canada; Facebook & Instagram is the top choice for paid social media marketing. It's capabilities for geo-targeting customers allows small business to reach the right customer in their neighbourhood.
TikTok
With 14 million Gen Z users; TikTok is the second favorite choice when it comes to finding customers who will stay with your business for a long time.
Targeting professionals in your industry for commercial B2B services? LinkedIn is your top choice since it allows you to target by job, industry, education, skills, and more. With LinkedIn, you can even open up doors to ABM or account based marketing, if you've existing 1p data.
How Does Paid Social Media Marketing Work?
Demographics & Psychographics
A potential customer is browsing on Social Media and they see an ad relevant to their psychographics (interests) and demographics (age, gender, location, etc.). Showing a relevant ad to a user improves the probability of clicking (click-through rate) and converting.
In-Market Signals
We also have the ability to show ads to people who, on the basis of their internet activity, have shown signals to be in-market for a particular product/service (example: HVAC or chiropractor services). Remember, marketing is all about being at the right place at the right time.
Cost-Effective Reach
You decide whether you pay when someone clicks on the ad or when your ad has served a thousand times (called CPM). Usually, a click on Meta Ads costs $0.4-$2, therefore making it a very cost effective advertising channel.
A speaker that delivers answers and offers you help
From Concept to Completion
Audience Targeting & Competitive Landscape Research
Conversion Tracking Setup & Landing Page Review
Campaign Ideation & Planning
Ad Design Approval & Campaign Execution
Weekly Monitoring Optimizations
Monthly Reporting & Clear Roadmap For Future Performance